Visit Britain’s Annual England Attractions Survey results

Each year, VisitBritain (the British tourism authority) undertakes a survey of English attractions to determine which are the most popular. VisitBritain explains that: “Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside key information like entrance fees and visitor profiles.” This is a voluntary survey but does give a general idea of the popularity of various attractions in England, both paid entry and free. 

VisitBritain reminds survey users that, “…the lists of English attractions included in the report only feature those that choose to participate and make their results public.” It’s also important to bear in mind that these are the 2019 results – the picture for 2020 will be rather different, we imagine. We will be watching with interest next year when those come out! 

Also, bear in mind that these are for England only and don’t include Wales, Scotland, or Ireland. 

Nonetheless, we think it’s really interesting and a great guideline for those wondering where to start in planning their trip! The 2019 results were released on 20 October 2020; read on for the top attractions – a little inspiration for your next trip. 

Top 20 most visited PAID attractions

  1. Tower of London, London
  2. Royal Botanic Gardens, Kew (aka Kew Gardens)
  3. Chester Zoo, Upton-by-Chester, Cheshire
  4. St Paul’s Cathedral, London
  5. Windermere Lake Cruises, Bowness
  6. Stonehenge, Wiltshire
  7. Westminster Abbey, London
  8. Roman Baths, Bath
  9. Old Royal Navy College, Greenwich
  10. Royal Academy of Arts, London
  11. Canterbury Cathedral, Canterbury
  12. RHS Gardens Wisley, Wisley
  13. ZSL London Zoo, London
  14. National Museum Royal Navy, Portsmouth
  15. Hampton Court Palace, Richmond
  16. Houses of Parliament, London
  17. Longleat Safari & Adventure Park, Warminster
  18. Eden Project, Cornwall
  19. Blenheim Palace, Woodstock
  20. Tower Bridge Exhibition, London

Top 20 most visited FREE attractions

  1. British Museum, London (pictured left)
  2. Tate Modern, London
  3. The National Gallery, London
  4. Natural History Museum South Kensington, London
  5. Brighton Pier, Brighton
  6.  V & A South Kensington, London
  7. Science Museum, London
  8. Somerset House, London
  9. Tate Britain, London
  10. National Portrait Gallery, London
  11. British Library, London
  12. The Abbey Gardens and Abbey Ruins, Bury St Edmunds
  13. Imperial War Museum, London
  14. Midlands Art Centre (MAC) Birmingham
  15. Museum of Liverpool, Liverpool
  16. Horniman Museum and Gardens, London
  17. Ashmolean Museum of Art and Archaeology, Oxford
  18. Serpentine Gallery, London
  19. Merseyside Maritime Museum, Liverpool
  20. Oxford University Museum of Natural History, Oxford

We’re ready to help you with your England bucket list! Get in touch at or fill in the contact form


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